Matching and sorting in online dating
Ross had hoped that The process of selecting and securing a partner, whether for conceiving and rearing children, or for enhancing one’s socioeconomic standing, or for attempting motel-room acrobatics, or merely for finding companionship in a cold and lonely universe, is as consequential as it can be inefficient or irresolute.
Lives hang in the balance, and yet we have typically relied for our choices on happenstance—offhand referrals, late nights at the office, or the dream of meeting cute.
the fall of 1964, on a visit to the World’s Fair, in Queens, Lewis Altfest, a twenty-five-year-old accountant, came upon an open-air display called the Parker Pen Pavilion, where a giant computer clicked and whirred at the job of selecting foreign pen pals for curious pavilion visitors. Within a year, more than five thousand subscribers had signed on. It would invite dozens of matched couples to singles parties, knowing that people might be more comfortable in a group setting. They wound up in the pages of the New York subscriber.
You filled out a questionnaire, fed it into the machine, and almost instantly received a card with the name and address of a like-minded participant in some far-flung locale—your ideal match. He called up his friend Robert Ross, a programmer at I. M., and they began considering ways to adapt this approach to find matches closer to home. “This loser happens to be a talented fashion illustrator for one of New York’s largest advertising agencies.
Women were asked to look at a trio of sketches of men in various settings, and to say where they’d prefer to find their ideal man: in camp chopping wood, in a studio painting a canvas, or in a garage working a pillar drill. 1400 Series computer, which then spit out your matches: five blue cards, if you were a woman, or five pink ones, if you were a man.
If you are trying to choose a boyfriend out of a herd of thousands, you may choose none of them.
The twentieth century reduced it all to smithereens.
The Pill, women in the workforce, widespread deferment of marriage, rising divorce rates, gay rights—these set off a prolonged but erratic improvisation on a replacement.
They’d heard about some students at Harvard who’d come up with a program called Operation Match, which used a computer to find dates for people. She makes Quiche Lorraine, plays chess, and like me she loves to ski. ”One day, a woman named Patricia Lahrmer, from 1010 WINS, a local radio station, came to to do an interview.
A year later, Altfest and Ross had a prototype, which they called Project , an acronym for Technical Automated Compatibility Testing—New York City’s first computer-dating service. She was the station’s first female reporter, and she had chosen, as her début feature, a three-part story on how New York couples meet.